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[mention]RhysJR[/mention] Quite a fast turnout. I am still confused why they did such in such a short time; I had the idea the rights to video coverage of the world feed were mostly given back to the IOC/OBS after some months (don’t know the exact time, I had the idea of six months; but with the ability of RHBs to use such freely with the permission of the IOC/OBS). It is still the case now, or it changed due to the current situation and/or the decision of the IOC to relax the period of exclusivity to RHBs?
Anyway, the Olympic Channel is a really great AVOD service and I think quite complete in Olympic archives, having some content in YouTube (some of them as Premium Originals) also makes a source of revenue for them.
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Well, although the 2022 Olympics are over, and the countdown to the 2024 Summer Olympics is underway, the IOC has announced the start of the tender process for European RHBs for Milan-Cortina d'Ampezzo 2026 and LA28, although offers may also be submitted for the TBA 2030 Winter Olympics and Brisbane 2032 Summer Olympics. The IOC is administrating the procedures in collaboration with OBS and IMG, the first time the Olympics have appointed an external company to manage the process; they will focus mostly on consultancy services.
Interested broadcasters can submit bids for all 51 European territories, with the possibility of submitting bids for multiple or single territories; such flexibility is being considered due to the ever changing media landscape, the ever increasing (and, most times, prohibitive) cost of sporting rights, and the political turmoil in the continent. In addition, the IOC will sell rights in various packages for different platforms.
The tender process, set for April 25, is not only happening as a so-called blind auction; a "quality threshold" is being implemented for such, with three base criteria: the ability to meet the highest standards in broadcast quality, its ability to reach the widest possible audience, and its commitment to promoting the Olympic Games and the values of the Olympic Movement.
Let's remember two things: in 2015, Discovery/Eurosport had a record-breaking €1.3 billion deal for the Games, something unheard for a pan-European sports network at the time (and the turning point for Eurosport to go upmarket); previously, the IOC had a deal with Sportfive/Lagardère for distribution in most European territories (except the big five markets and Scandinavia) for London and Sochi, and with the EBU beforehand. Sportfive's deal meant many PSBs were left without coverage, most of them going to commercial broadcasters; and some of them exclusively to subscription TV.
The second thing is that rights for many regions are already decided: in the U.S., the mammoth NBCUniversal is extending to these two Olympic cycles (including owners Comcast as national partners for LA28); in Brazil, Globo has also grabbed these rights; additionally, rights in the core Asian markets have been renewed for China Media Group and the Japan Consortium, but in the Korean Peninsula, SBS (and a very profitable sublicensing effort with rivals KBS and MBC) have been displaced by cable network JTBC (they must still sublicense some rights to any or all of these broadcasters); additionally, there are rumblings on media insiders in Latin America that Carlos Slim's América Móvil is likely to renew the rights for the aforementioned Olympic cycles, given the overall success of its coverage in this Olympic cycle.