07-03-2022, 07:53 PM
itsrobert post_id=72255 time= user_id=913 Wrote:Yes, a missed opportunity to deliver a much needed visual and musical refresh. I understand the notion of "if it ain't broke, don't fix it" but nearly a decade is quite a long time for there to be practically no changes whatsoever. Almost unprecedented really. I can only really think of the current BBC News branding (which seems to be due a refresh soon by all accounts) and a couple of bulletins from the 1980s that kept their branding for a long time (BBC's Six 1984-1993 and ITN's News at 5.45 1976-1988). They needn't have gone for anything radical, but a fresh take on the look and sound of the bulletin wouldn't have gone amiss, especially as they seem to have heavily promoted the changes today.
I very much get the sense that the head honchos want today to be a soft launch. Listening to what Mary Nightingale said today on This Morning backs that inference up, I think. I suspect that there will be a new look, but not until the autumn at least. I do agree with you, though - a rebrand is well due.
<r>"That's at six. We can't wait, hope <I><s></s>you<e></e></I> can't, join us, lots of love, see you later!"</r>