06-06-2021, 11:53 PM
James Martin post_id=17170 time=1623019356 user_id=872 Wrote:GMTV was heavily crippled by the fact The Big Breakfast had launched a few months previously and when TV-AM went, Channel 4 hoovered up. The franchise proposals were, of course, made without the knowledge that The Big Breakfast would ever happen.
Well, yes that and the fact they tried to reinvent the format which drove ratings through the floor so they had to revert back to what TV-am had been doing and pretty much copy it ad-verbatim in all but name. Mr Motivator was clearly a copy of Lizzie Webb for a start, plus Lorraine Kelly had come over as well despite crying her eyes out on the final TV-am show.
I dare say by the time GMTV stopped cloning TV-am you could have just stuck the original logo on it and nobody would have been any the wiser.