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COVID Booster PIF sting
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02-12-2021, 06:28 PM
(This post was last modified: 23-04-2022, 12:42 AM by scottishtv.)
Not seen this before, but I noticed a multi-broadcaster branded little message preceding an NHS Booster Vaccination advert on Channel 4 this afternoon:
![[Image: 211202_itv_c4_c5_sky_covid_sting.jpg]](https://up.metropol247.co.uk/scottishtv/211202_itv_c4_c5_sky_covid_sting.jpg) Sorry for the poor quality video - not at my usual computer: https://up.metropol247.co.uk/scottishtv/..._sting.mp4
02-12-2021, 06:53 PM
It's nice that they're donating airtime for it - but does the viewer care they are? Is it not distracting from the core message a little?
02-12-2021, 07:00 PM
Sky’s logo is a bit big, as big as all the others combined, couldn’t they have just gone with ‘Sky’
02-12-2021, 07:14 PM
scottishtv post_id=56582 time= user_id=1012 Wrote:Not seen this before, but I noticed a multi-broadcaster branded little message preceding an NHS Booster Vaccination advert on Channel 4 this afternoon: So nice to see an PIF Advert that necessary encourage people to get booster dose from NHS. Wait. The Beeb has not involved in the PIF. I assume that the next time, they will include the BBC logo and shortened sky logo.
02-12-2021, 08:15 PM
thegeek post_id=56590 time= user_id=1372 Wrote:It's nice that they're donating airtime for it - but does the viewer care they are? Is it not distracting from the core message a little?I don't see how an ad running on commercial channels advising people to get a booster is a distraction - surely the core message at the moment is to do just that. Didn't they come together earlier in the pandemic for something similar too?
@Brekkietweets
02-12-2021, 08:27 PM
Brekkie post_id=56605 time= user_id=976 Wrote:Didn't they come together earlier in the pandemic for something similar too?Not sure if this is what you're referring to. https://www.youtube.com/watch?v=Jta9kScuPuw
They're both women and that trumps regionality; ITV guidelines
02-12-2021, 08:43 PM
Josh post_id=56607 time= user_id=955 Wrote:Brekkie post_id=56605 time= user_id=976 Wrote:Didn't they come together earlier in the pandemic for something similar too?Not sure if this is what you're referring to. That and also the other PIF type "stings" that punctuated programme junctions primarily on the BBC. Commercial networks had the full blown treatment and you couldn't sit through any commercial break on any network without seeing a Covid related advert usually as the first one in the batch
02-12-2021, 08:56 PM
Brekkie post_id=56605 time= user_id=976 Wrote:I've got no problem with them encouraging people to get their jabs. It's the broadcasters' logos being front and centre that seems a bit unusual to me.thegeek post_id=56590 time= user_id=1372 Wrote:It's nice that they're donating airtime for it - but does the viewer care they are? Is it not distracting from the core message a little?I don't see how an ad running on commercial channels advising people to get a booster is a distraction - surely the core message at the moment is to do just that.
02-12-2021, 09:00 PM
thegeek post_id=56590 time= user_id=1372 Wrote:It's nice that they're donating airtime for it - but does the viewer care they are? Is it not distracting from the core message a little?Sorry if I wasn't clear, but a full NHS-branded PIF about the importance of getting both the flu and Covid boosters immediately followed that short sting. It was this one where people start glowing once they get their jabs: [video]https://up.metropol247.co.uk/scottishtv/211202_nhs_boosters_ad.mp4[/video] (Borrowed from Twitter)
02-12-2021, 10:09 PM
scottishtv post_id=56616 time= user_id=1012 Wrote:I wonder if they're making a new one then, because that's now out of date (every adult will be offered a booster now).thegeek post_id=56590 time= user_id=1372 Wrote:It's nice that they're donating airtime for it - but does the viewer care they are? Is it not distracting from the core message a little?Sorry if I wasn't clear, but a full NHS-branded PIF about the importance of getting both the flu and Covid boosters immediately followed that short sting. It was this one where people start glowing once they get their jabs:
02-12-2021, 10:28 PM
CameronYoung post_id=56626 time= user_id=1509 Wrote:Doubt it. The good thing about the nurse wearing a mask is that you can easily dub the audio over to change things.scottishtv post_id=56616 time= user_id=1012 Wrote:I wonder if they're making a new one then, because that's now out of date (every adult will be offered a booster now).thegeek post_id=56590 time= user_id=1372 Wrote:It's nice that they're donating airtime for it - but does the viewer care they are? Is it not distracting from the core message a little?Sorry if I wasn't clear, but a full NHS-branded PIF about the importance of getting both the flu and Covid boosters immediately followed that short sting. It was this one where people start glowing once they get their jabs:
They're both women and that trumps regionality; ITV guidelines
02-12-2021, 10:42 PM
CameronYoung post_id=56626 time= user_id=1509 Wrote:I wonder if they're making a new one then, because that's now out of date (every adult will be offered a booster now).The voiceover was already updated to "Over 40s" today and I'm sure it will be again. 
02-12-2021, 10:56 PM
Andrew Wood post_id=56629 time= user_id=847 Wrote:For viewers in Scotland: Do viewers in the Border Scotland area get a version with the ITV logo but with the NHS Scotland logo at the bottom (which is a significantly different design from England's NHS logo)? Or is the whole Border region stuck with the "English" version of these kinds of things? More generally, do all non-terrestrial platforms have the additional feed necessary to replicate to Caldbeck/Selkirk split? Otherwise satellite & cable viewers in Border Scotland are being deprived of e.g. the correct local commercials and opt-out programmes such as Representing Border etc.
MISLEADING HEADLINE "MAKES YOU READ ARTICLE", SAYS NAKED MILEY CYRUS.
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