29-03-2021, 06:49 AM
Welcome! You can post idents here whenever they release.
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ITV Idents and Presentation
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29-03-2021, 06:51 AM
TVGuy post_id=165 time=1616996973 user_id=1088 Wrote:Welcome! You can post idents here whenever they release. Please don't start a topic just for the sake of it. Only start a new topic if there's something happening. I'll leave this topic open, but please bear that in mind in future.
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29-03-2021, 02:07 PM
I just checked on TV Home. They missed the idents before the Lunchtime News (video shows the news intro instead) and Judge Rinder (video shows the end of Meridian's local news). But before Good Morning Britain, they were still using the Kids Create ident. So nothing new today. Maybe on Thursday?
29-03-2021, 02:18 PM
Seems to be the 1st of the month now so should be something on Thursday. Must say though the novelty of new idents every week, or now every month, soon wore off.
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29-03-2021, 02:35 PM
Andrew Wood post_id=411 time=1617023581 user_id=847 Wrote:There was a new ident at 6am.No there wasn't, like I said, I checked on TV Home. It was the same Kids Create thing we've had all month. It changes monthly, not weekly, now. Thursday is April 1st. It should change then. 
29-03-2021, 02:43 PM
Speaking of TV Home, do we know if that will be closed down at the end of the month?
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29-03-2021, 04:21 PM
Andrew Wood post_id=411 time=1617023581 user_id=847 Wrote:There was a new ident at 6am.The owner of the Ident Gallery chatted in my post! I also wonder if on April 1st, there would be an ITV Ident created at home because of lockdown, or if it's still in the studio. Or what if last years idents could repeat monthly until there is another new logo.
29-03-2021, 04:28 PM
Josh post_id=436 time=1617025405 user_id=955 Wrote:Speaking of TV Home, do we know if that will be closed down at the end of the month? TV Home is staying open.
I'm on Andover Radio every Saturday afternoon from 4pm-6pm. Follow me on Twitter.
29-03-2021, 05:10 PM
JAS84 post_id=427 time=1617024931 user_id=881 Wrote:I see where you're coming from. It was a new Kids Create ident, not a new set.Andrew Wood post_id=411 time=1617023581 user_id=847 Wrote:There was a new ident at 6am.No there wasn't, like I said, I checked on TV Home. It was the same Kids Create thing we've had all month. It changes monthly, not weekly, now. Thursday is April 1st. It should change then. It would be great to see something completely different on the 1st. Something CGI, all graphics affair. Wouldn't happen though.
30-03-2021, 02:27 PM
I'm kind of getting tired of the novelty of replacing idents every week or every month. Hopefully in the future ITV introduces some permanent idents.
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30-03-2021, 07:37 PM
Can only agree with [mention]CCFG[/mention] on this.
I was never really a fan of 'ITV Creates'; where others saw creativity, I saw inconsistency. (I know, I know - what a thoroughly boring gentleman* I am!) For me, the idents (and presentation generally) at the 2013 rebrand was the best ITV has ever looked. Ident-specifically, a great range of scenes depicted, suitable for any time of day, season, type of programming etc and all very consistently executed - utilising their colour-picking tool to great effect. No comparison for me between the slick 2013 presentation and the different-every-week style we have today, but I'm very sure there are many people who would disagree strongly with my assessment. * This is a family-friendly forum. Language has been chosen advisedly.
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30-03-2021, 07:47 PM
[mention]DavidWhitfield[/mention] I absolutely agree. The ITV Creates idents were good for the first few months, but then they should have returned back to the 2013-era.
30-03-2021, 11:29 PM
I see it differently. The 2013 look was nice, but really it was just a logo slapped onto some footage shot with a wide aperture lens. Sure, some of the photography is good, but that was that.
I like how itv creates gives us something really quirky, and the strength in the brand is that you can have some inconsistency and it still works and is recognisable. The 2010-2013 set were pretty bad, I think nearly everything before was awful. I think this look and logo is the strongest ITV has ever had. I have a soft spot for the 1989 logo, but it’s way too serious and corporate.
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