Eurosport and BT Sport to join together

[soulfulscotsman]

Joint venture cleared. Confirmed that Eurosport UK and BT Sport will come together as a single brand eventually.

https://wbd.com/warner-bros-discovery-an...%EF%BF%BC/

[BcastCornwall]

Rumour (maybe with some substance so I'll post it)

BT Sport and Eurosport in the UK Channels to rebrand in 2023 as

DisCover Sports UK (DCS) Channels to be known as DCS 1, DCS4K, DCS Extra etc.

Allegedly to slot with familiarity into the Discovery+ platform, we'll see.

[ACTV]

Rumour (maybe with some substance so I'll post it)

BT Sport and Eurosport in the UK Channels to rebrand in 2023 as

DisCover Sports UK (DCS) Channels to be known as DCS 1, DCS4K, DCS Extra etc.

Allegedly to slot with familiarity into the Discovery+ platform, we'll see.

Hopefully they don't go along with that name. DisCover Sports sounds awful.

[JAS84]

Yeah, I wonder if they'll instead use the TNT brand (a brand that was owned by WB) like in America? Or create a new WB Sport brand?

It doesn't make any sense to tie into the Discovery+ brand as it'll presumably be rebranded when the American version merges with HBO Max. The Discovery brand should stay on the documentary channels only.

[Rdd]

I’d really hope they’d come up with a better name than that, it’s almost UKTVG2 territory. But they’ll have a bit of time to get the branding people on it no doubt, now that completion of the deal is all but certain. Presumably they’ll run one season under the present branding and look to launch the new proposition next summer.

[Larry the Loafer]

Thinking about what brands they own, I wonder if the HBO brand is worth considering. It's a name that carries a lot of weight in this country, though of course, really not a name you would associate with things like Premier League football.

[Rdd]

Is that tied up with a license to Sky for the duration of the HBO deal? I know they’ve occasionally promoted Sky Atlantic as “The Home of HBO” in the past.

[Jon]

I don’t know why everyone is convinced they’re be using a Warner/Discovery brand, when it’s a 50:50 venture. I think they’re go for something abstract like DAZN that doesn’t favour either company. But if not I think it’s more likely that BT will buy out the naming rights and brand it EE Sport.

[Brekkie]

DSport is a far better brand than "DisCover Sport". Surely too Eurosport branding will remain somewhere within the collection of channels considering it continues worldwide, similar to how BT kept ESPN branding.

[nwtv2003]

I don’t know why everyone is convinced they’re be using a Warner/Discovery brand, when it’s a 50:50 venture. I think they’re go for something abstract like DAZN that doesn’t favour either company. But if not I think it’s more likely that BT will buy out the naming rights and brand it EE Sport.

If anything it’s more likely to be the other way and Discovery buy out BT’s share of the joint venture. BT are currently going through a restructure of the business and BT Sport is no longer an asset they want to keep. Hence why they were close to selling off the lot to DAZN. But I accept your point that it would be odd if was to rebrand as Discovery straight away. However, it’s entirely possible that could happen sooner than later, more so if the BT Sport part of the venture ends up on Discovery+

[i.h]

I don’t know why everyone is convinced they’re be using a Warner/Discovery brand, when it’s a 50:50 venture. I think they’re go for something abstract like DAZN that doesn’t favour either company. But if not I think it’s more likely that BT will buy out the naming rights and brand it EE Sport.

the whole point of the deal is to enable BT to unload sports and concentrate on its core business - which every other telco that went down this path is also doing (the WB in WBD comes from AT&T, who bought Warner and offloaded it cheap)

besides, BT has enough on its plate with Openreach's fibre rollout and yet another rebrand

[Rdd]

If you look at the detail of the deal, the JV seems to be just a stepping stone to BT getting out completely in the long run. It would seem unlikely then it will be a BT-owned brand they adopt. I think it will be a new brand, one we haven’t heard of yet, but hopefully one that doesn’t involve half a dozen syllables to pronounce.

[TMD_24]

Rumour (maybe with some substance so I'll post it)

BT Sport and Eurosport in the UK Channels to rebrand in 2023 as

DisCover Sports UK (DCS) Channels to be known as DCS 1, DCS4K, DCS Extra etc.

Allegedly to slot with familiarity into the Discovery+ platform, we'll see.

Think it will be just simpler just to call it "Discovery Sports" cause of brand recognition and would market well when advertising Discovery+. I'm not even sure what the benefit of calling it DisCover as it makes it sounds like a hip hop diss track then.

[adamiow]

I expect they won't want to commit to a new name until they have decided how they are going to merge Discovery+ and HBO Max in terms of branding, as Discovery may not be the headline brand they use in the end.

[JAS84]

It probably won't be. The corporate brand uses the WB shield with absolutely no reference to Discovery's D globe logo. So it'll probably be Warner branded.