02-07-2021, 04:51 PM
What if Project Kangeroo had got the green light and not the red one?
Heavily edited and from Wired...
“The BBC tried to set up a Netflix service a decade ago while they [Netflix] were still sending DVDs in the post, but was prevented from doing so by regulators,” (a statement from the Corporation) read.
"Ashley Highfield, director of technology and new media at the BBC, (met for drinks) with Ben McOwen-Wilson, then head of strategy at ITV.
"(T)he two mapped out the plan for a British digital television streaming service which would feature selected Hollywood films alongside content from the BBC, ITV and Channel 4. That service would be named Kangaroo.
"So what would have happened if Kangaroo came to fruition?
"“Netflix would’ve never stood a chance of getting its current market penetration [in the UK],” says the BBC source. “All the big players would have had the market covered for streaming video-on-demand (SVOD) with a product that would have scaled.” The source also believes other broadcasters like UKTV and Sky would have joined the project."
“Netflix and Amazon were given a clear run and that’s bad for all the incumbents,” Patrick Barwise, an emeritus professor of management at London Business School and the author of an upcoming book."
I must admit that I was gutted when Kangaroo was refused and I thought it was a mistake. In the way we led the world with digital TV, we could have done it with streaming.
A bad choice just like the bad choice that was the original scrapping of BBC3.
Heavily edited and from Wired...
“The BBC tried to set up a Netflix service a decade ago while they [Netflix] were still sending DVDs in the post, but was prevented from doing so by regulators,” (a statement from the Corporation) read.
"Ashley Highfield, director of technology and new media at the BBC, (met for drinks) with Ben McOwen-Wilson, then head of strategy at ITV.
"(T)he two mapped out the plan for a British digital television streaming service which would feature selected Hollywood films alongside content from the BBC, ITV and Channel 4. That service would be named Kangaroo.
"So what would have happened if Kangaroo came to fruition?
"“Netflix would’ve never stood a chance of getting its current market penetration [in the UK],” says the BBC source. “All the big players would have had the market covered for streaming video-on-demand (SVOD) with a product that would have scaled.” The source also believes other broadcasters like UKTV and Sky would have joined the project."
“Netflix and Amazon were given a clear run and that’s bad for all the incumbents,” Patrick Barwise, an emeritus professor of management at London Business School and the author of an upcoming book."
I must admit that I was gutted when Kangaroo was refused and I thought it was a mistake. In the way we led the world with digital TV, we could have done it with streaming.
A bad choice just like the bad choice that was the original scrapping of BBC3.
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