BBC Three

[Col87]

BBC Three news wise ideally needs the hourly 60 second bulletin back. They worked well straight to the point and people where watching them because it was in between programs that the viewers wanted to watch. I would do ideally do a program what is a cross between the old 7 o clock news and liquid news and this is what could take the newsbeat name but the problem like mentioned is where do you actually put it 7PM while not ideal due to it having to start from scratch might actually be the best solution. The only other time that could possibly work is 10:30 and that could be to late. However if it tailored towards the target audience perhaps with special reports from viewers and promoted on BBC one / Two and regular promotions from radio 1 while it won’t be a ratings hit it could do decent especially with the TV landscape completely different from 2005 and everyone having access to BBC Three now.

On the wider point of BBC Three apart from news I feel it needs a flagship show as well. Its all having the current stuff what’s on Iplayer but if they nothing to really bring viewers to the channel they might as well just continue with the current way of doing things. So a late night low budget magazine show could work possibly wrapped around other shows.

[tellyblues]

How much new content per week does BBC Three currently provide?

[AJ]

Er, No, it doesn't make any sense, from what I see and hear it sounds like they're trying to make people watch on IPlayer instead on TV and in order for linear tv to continue and for BBC Three to be a success on TV, they shouldn't be promoting IPlayer on Programme trailers, to be honest IPlayer is meant to be a catch up service, what the BBC are doing which is promoting programmes into IPlayer and putting it there first before it gets shown on TV in my opinion is totally wrong.

iPlayer has gone far beyond a 'catch up' service, and is now a core BBC service. If they never evolved it then it wouldn't be here today (or at least as popular as it is today) probably.

Like it or not, a lot of people now use it to watch live (or restart live), binge on box sets and also view bonus 'red button' type streams - especially during sporting events. It's much, much more than the catch up service it was conceived as.

Am I going to sit down and watch a show at 9pm on a particular channel nowadays? Probably not. If I've forgotten to record it then iPlayer or similar is where I go. Similarly, if I do catch something live, then I can often go to iPlayer to watch the rest of the series nowadays too (The Cleaner being a recent case in point). Many people are the same.

Advertising iPlayer on trailers is absolutely valid and isn't going anywhere. I'd even place bets to say that iPlayer and other OTT services will be the core way of watching TV within the next 20-odd years.

[Matrix]

Er, No, it doesn't make any sense, from what I see and hear it sounds like they're trying to make people watch on IPlayer instead on TV and in order for linear tv to continue and for BBC Three to be a success on TV, they shouldn't be promoting IPlayer on Programme trailers, to be honest IPlayer is meant to be a catch up service, what the BBC are doing which is promoting programmes into IPlayer and putting it there first before it gets shown on TV in my opinion is totally wrong.

iPlayer has gone far beyond a 'catch up' service, and is now a core BBC service. If they never evolved it then it wouldn't be here today (or at least as popular as it is today) probably.

Like it or not, a lot of people now use it to watch live (or restart live), binge on box sets and also view bonus 'red button' type streams - especially during sporting events. It's much, much more than the catch up service it was conceived as.

Am I going to sit down and watch a show at 9pm on a particular channel nowadays? Probably not. If I've forgotten to record it then iPlayer or similar is where I go. Similarly, if I do catch something live, then I can often go to iPlayer to watch the rest of the series nowadays too (The Cleaner being a recent case in point). Many people are the same.

Advertising iPlayer on trailers is absolutely valid and isn't going anywhere. I'd even place bets to say that iPlayer and other OTT services will be the core way of watching TV within the next 20-odd years.

AJ is completely right. Today, the BBC’s biggest forms of competition aren’t — in the same way — Sky or ITV but Prime, Netflixs, and Sky Go (particularly with some of its key audiences).

In some senses, I’m not too bothered about where content is displayed. The BBC is, or rather, will, focus much more clearly on the master brand and that’s consciously an attempt to flag that it is a service across the ages and across formats.

[Brekkie]

Absolutely agree the iPlayer is much more than a catch up service and should be promoted in trails, but also agree the channel broadcast should not be excluded in promotion too. There does seem to be an increasing amount of trailers which advertise shows being on BBC iPlayer (or BBC Sounds), but doesn't mention they also have a broadcast slot.

Hopefully the relaunch will integrate the two better - I might be getting this wrong but I think the way it's heading is that content will be promoted more as being on the BBC rather than a specific service.

[LoganStuff]

Absolutely agree the iPlayer is much more than a catch up service and should be promoted in trails, but also agree the channel broadcast should not be excluded in promotion too. There does seem to be an increasing amount of trailers which advertise shows being on BBC iPlayer (or BBC Sounds), but doesn't mention they also have a broadcast slot.

Hopefully the relaunch will integrate the two better - I might be getting this wrong but I think the way it's heading is that content will be promoted more as being on the BBC rather than a specific service.

Correct me if I'm wrong but the iPlayer only promos are for boxsets and past shows that aren't currently being aired, no?

[Ash101]

Absolutely agree the iPlayer is much more than a catch up service and should be promoted in trails, but also agree the channel broadcast should not be excluded in promotion too. There does seem to be an increasing amount of trailers which advertise shows being on BBC iPlayer (or BBC Sounds), but doesn't mention they also have a broadcast slot.

Hopefully the relaunch will integrate the two better - I might be getting this wrong but I think the way it's heading is that content will be promoted more as being on the BBC rather than a specific service.

Correct me if I'm wrong but the iPlayer only promos are for boxsets and past shows that aren't currently being aired, no?

Not quite right. I mean yes, it is for boxsets. But one recent example I can think of is the comedy series Ghosts. Any promos I saw for it suggested it was only available on iPlayer, despite it being in the middle of a run on BBC One on a Monday.

[Spencer]

Reading between the lines of various comments on here, it sounds like the iPlayer will become a much more prominent brand as part of the BBC’s rebrand next month. Anyone hoping the level of promotion will be reduced in any way will, I suspect, be sorely disappointed.

[Brekkie]

Absolutely agree the iPlayer is much more than a catch up service and should be promoted in trails, but also agree the channel broadcast should not be excluded in promotion too. There does seem to be an increasing amount of trailers which advertise shows being on BBC iPlayer (or BBC Sounds), but doesn't mention they also have a broadcast slot.

Hopefully the relaunch will integrate the two better - I might be getting this wrong but I think the way it's heading is that content will be promoted more as being on the BBC rather than a specific service.

Correct me if I'm wrong but the iPlayer only promos are for boxsets and past shows that aren't currently being aired, no?

Usually but EastEnders is regularly promoted with an iPlayer only trailer and seen it happen with a few current shows too.

[Flux]

Absolutely agree the iPlayer is much more than a catch up service and should be promoted in trails, but also agree the channel broadcast should not be excluded in promotion too. There does seem to be an increasing amount of trailers which advertise shows being on BBC iPlayer (or BBC Sounds), but doesn't mention they also have a broadcast slot.

Hopefully the relaunch will integrate the two better - I might be getting this wrong but I think the way it's heading is that content will be promoted more as being on the BBC rather than a specific service.

Correct me if I'm wrong but the iPlayer only promos are for boxsets and past shows that aren't currently being aired, no?

Usually but EastEnders is regularly promoted with an iPlayer only trailer and seen it happen with a few current shows too.

I don't really see the problem with iPlayer only trails. Ultimately, linear TV isn't the behemoth it used to be and driving people to watch "live" at a certain time just isn't that important any more for most shows. It's a different kettle of fish for live "event" output like Strictly, or Children in Need, but really whether someone is watching EastEnders at 8pm on BBC One or casually two days later on iPlayer makes no real difference to the impact of the show or its official ratings.

I assume those producing these trails have made a conscious decision to simplify the call to arms at the end. Why overload viewers with info ("Tonight on BBC One, repeated tomorrow on BBC Two, omnibus this Sunday BBC Two, or catch up on iPlayer!") when a simple "Now on iPlayer" will drive them to the content you want which will subsequently draw their awareness to more other shows through iPlayer's banners and trailers at the same time.

[Rob]

This is a thread to discuss BBC Three presentation following the launch of the new BBC logo. It will be open just before 6am on Wednesday, 20th October.

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Thanks, and enjoy...

[Brekkie]

I guess we won't get any indication of updated branding until the BBC3 on BBC1 slots, other than trailers. Saw a Bump trailer earlier but only had iPlayer branding, though it does air on BBC1 tonight.

[Josh]

Just saw a trailer for I Like The Way U Move on BBC Two just now. No start/end blip but centred text similarly to Scotland.

[Frances]

Just saw a trailer for I Like The Way U Move on BBC Two just now. No start/end blip but centred text similarly to Scotland.

So is the previous Reithed version only on social media?
https://twitter.com/BBCTheWayUMove/statu...7873513474

[thomalex]

The tricon (I believe that's what they call it) works well as a central symbol and clearly will be staying when the channel relaunches early next year. For the idents I can see them having something similar to the 'Three time' they have now on BBC One.