BBC (Miscellaneous): 2021 Rebrand

[Joe]

The above Twitter thread suggests they are.

[Steve Williams]

The above Twitter thread suggests they are.

They aren't, I'm afraid.

[Moz]

The above Twitter thread suggests they are.

They aren't, I'm afraid.

They aren't lightboxes or aren't LED screens?

[CantGetIn]

They are light boxes. None of them are LED screens.

[Stuart]

They are light boxes.

They are a very nice idea at presumably very little cost. I'd imagine that the seats in the meeting booths were more expensive.

The interesting feature, for me, is that the 15 light boxes reflect on either side of the atrium, which makes the effect more expansive. It's always nice to work in an aesthetically pleasing environment.

[DTV]

I'm sure this forum will be delighted to learn that this year's BBC Annual Report contains a wonderful mismatch of logos. In the performance section, for instance, the numbered TV channels use the 2021 Reith logos, while other TV channels and radio use the previous logos. I also can't believe that nobody caught how awful aligning the BBC One, Two and Four logos like that looks.



The other thing of note is that they had to add another decimal point for BBC Radio 4 Extra's cost per listener hour simply because of how cheap and cost effective the soon to be axed channel is.

[Roger Darthwell]

I'm sure this forum will be delighted to learn that this year's BBC Annual Report contains a wonderful mismatch of logos. In the performance section, for instance, the numbered TV channels use the 2021 Reith logos, while other TV channels and radio use the previous logos. I also can't believe that nobody caught how awful aligning the BBC One, Two and Four logos like that looks.



The other thing of note is that they had to add another decimal point for BBC Radio 4 Extra's cost per listener hour simply because of how cheap and cost effective the soon to be axed channel is.

Where can I find the PDF of this annual report?

[TV_Pres_Fan]

I'm sure this forum will be delighted to learn that this year's BBC Annual Report contains a wonderful mismatch of logos. In the performance section, for instance, the numbered TV channels use the 2021 Reith logos, while other TV channels and radio use the previous logos. I also can't believe that nobody caught how awful aligning the BBC One, Two and Four logos like that looks.

The other thing of note is that they had to add another decimal point for BBC Radio 4 Extra's cost per listener hour simply because of how cheap and cost effective the soon to be axed channel is.

Where can I find the PDF of this annual report?

At the end of this page: https://www.bbc.co.uk/mediacentre/2022/y...-centenary

[W. Knight]

I'm sure this forum will be delighted to learn that this year's BBC Annual Report contains a wonderful mismatch of logos. In the performance section, for instance, the numbered TV channels use the 2021 Reith logos, while other TV channels and radio use the previous logos. I also can't believe that nobody caught how awful aligning the BBC One, Two and Four logos like that looks.



The other thing of note is that they had to add another decimal point for BBC Radio 4 Extra's cost per listener hour simply because of how cheap and cost effective the soon to be axed channel is.

Some more things to note graphically:

• Photo of Studio E still with Gill branding.
  
• Possibly first outing of Bitesize logo with Reith blocks, stacked.
  
• Radio promos in mismatched styles of Reith blocks, new radio symbols, Gill blocks and old symbols.
  
• Use of iPlayer and Sounds icons in print, compared to Bitesize's wordmark.
  
• Studioworks still in Gill blocks.
  
• Incredibly low quality photos of CBeebies, CBBC and radio.
  
• First outing of Parliament and Weather in Reith blocks, alongside other TV and radio brands, in explaining BBC's structure (p225).
  

A classic case of BBC inconsistency here.

[AxiosBrit67]

I'm sure this forum will be delighted to learn that this year's BBC Annual Report contains a wonderful mismatch of logos. In the performance section, for instance, the numbered TV channels use the 2021 Reith logos, while other TV channels and radio use the previous logos. I also can't believe that nobody caught how awful aligning the BBC One, Two and Four logos like that looks.



The other thing of note is that they had to add another decimal point for BBC Radio 4 Extra's cost per listener hour simply because of how cheap and cost effective the soon to be axed channel is.

Some more things to note graphically:

• Photo of Studio E still with Gill branding.
  
• Possibly first outing of Bitesize logo with Reith blocks, stacked.
  
• Radio promos in mismatched styles of Reith blocks, new radio symbols, Gill blocks and old symbols.
  
• Use of iPlayer and Sounds icons in print, compared to Bitesize's wordmark.
  
• Studioworks still in Gill blocks.
  
• Incredibly low quality photos of CBeebies, CBBC and radio.
  
• First outing of Parliament and Weather in Reith blocks, alongside other TV and radio brands, in explaining BBC's structure (p225).
  

A classic case of BBC inconsistency here.

I can take some of these logo on the Annual Report page. Anyone must zoom the pdf page to clearly see the high quality resolution of the logo.



1. Bitesize with Reith blocks logo is indeed the official logo, except it has not yet launched until now on app or TV.
2. New BBC Parliament logo looks different than One/Two/Three/Four logos, because Reith blocks for the channel were not coloured and more like News/iPlayer/Sounds/Weather logos.
3. Current CBBC logo with Reith blocks on the top are very different than actual on-air version of the logo. Both new CBBC and Parliament logos are actually appeared at p221.

[CantGetIn]

I'm assuming they did not care much and the priority was the content, as some of these logos are hideously low resolution. I did like the coat of arms at the end.

[Lyric W.]

ladies and gentlemen, scroll down to page 225 in the annual report.  everything there is vector.

[AxG]

ladies and gentlemen, scroll down to page 225 in the annual report.  everything there is vector.

I've got to say it, but it looks inconsistent, it's not to the same level as the 1997 branding.

[DTV]

ladies and gentlemen, scroll down to page 225 in the annual report.  everything there is vector.

The alignment there is just awful. The BBC blocks being incosistently sized is bad enough, but the fact the centre-aligned logos are not centre-aligned with each other just looks very amateurish.

[all new Phil]

Looks fine to me lads. Maybe not everything needs to be completely consistent and lined up.