"TV ad breaks could get longer as rules are reviewed"

[telebox2001]

Interesting point about demand. Would it be worth an experiment to see whether advertising on the BBC would thin the slices of the pie much?

Or would all the hype about the "first plays" of that year's Christmas tearjerkers end up in the middle of Strictly?

[Brekkie]

The BBC have shown themselves this week with their ridiculous trailer strategy during Wimbledon why the BBC should never have adverts.

[Kunst]

Anyway, it seems Sky channels these days have 1 minutes or more of adverts than 12 minutes per hour (around 10-11 mins), especially on their documentary channels.

So I guess they can better show their promos, as especially documentaries, can be longer than usual.

And anyway, their internal ad breaks are less long than the ones on the digital channels (3.30 mins or so against 5 mins)

[Kunst]

https://www.ofcom.org.uk/consultations-a...e-channels

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Effects: news will likely get an internal ad break, probably adverts sandwiched before and after the news too.
(Remember, news can only have an ad break each 30 mins anyway)

However, at least during the weekends, the 6pm-10pm slots will have a "healthy" normal amount of adverts; ad breaks might get slightly longer and public broadcasters might get rid of the external ad break, especially with 60 mins slots, but aren't people used of this with the digital broadcasters already?

[Brekkie]

I just think as has happened in the past when OFCOM have proposed putting the PSBs on an even footing with other channels that the PSBs will reject it. The market in this case is doing the job OFCOM is supposed to do - the PSBs know teleshopping in daytime would do more reputational damage than good and they know that having less ads means they can charge a premium. The possibility of 50% more ads in primetime doesn't see advertising budgets suddenly go up by 50%. It just means more work to sell the ads, more disruption for the customer and very little financial reward.


Struggling to find the document I read just a couple of months back now which had some interesting stats on the proposals but basically the conclusion of the PSBs themselves was they'd get very minimal benefit from it but it would be hugely detrimental to other digital channels.

[bluecortina2]

I just think as has happened in the past when OFCOM have proposed putting the PSBs on an even footing with other channels that the PSBs will reject it.  The market in this case is doing the job OFCOM is supposed to do - the PSBs know teleshopping in daytime would do more reputational damage than good and they know that having less ads means they can charge a premium.  The possibility of 50% more ads in primetime doesn't see advertising budgets suddenly go up by 50%.  It just means more work to sell the ads, more disruption for the customer and very little financial reward.


Struggling to find the document I read just a couple of months back now which had some interesting stats on the proposals but basically the conclusion of the PSBs themselves was they'd get very minimal benefit from it but it would be hugely detrimental to other digital channels.

Indeed. And of course being permitted by Ofcom to increase air-time for commercials does not mean the broadcasters have to follow it.