Eurosport and BT Sport to join together

[i.h]

I don’t know why everyone is convinced they’re be using a Warner/Discovery brand, when it’s a 50:50 venture. I think they’re go for something abstract like DAZN that doesn’t favour either company. But if not I think it’s more likely that BT will buy out the naming rights and brand it EE Sport.

the whole point of the deal is to enable BT to unload sports and concentrate on its core business - which every other telco that went down this path is also doing (the WB in WBD comes from AT&T, who bought Warner and offloaded it cheap)

besides, BT has enough on its plate with Openreach's fibre rollout and yet another rebrand