Eurosport and BT Sport to join together

[nwtv2003]

I don’t know why everyone is convinced they’re be using a Warner/Discovery brand, when it’s a 50:50 venture. I think they’re go for something abstract like DAZN that doesn’t favour either company. But if not I think it’s more likely that BT will buy out the naming rights and brand it EE Sport.

If anything it’s more likely to be the other way and Discovery buy out BT’s share of the joint venture. BT are currently going through a restructure of the business and BT Sport is no longer an asset they want to keep. Hence why they were close to selling off the lot to DAZN. But I accept your point that it would be odd if was to rebrand as Discovery straight away. However, it’s entirely possible that could happen sooner than later, more so if the BT Sport part of the venture ends up on Discovery+