The Sport Thread

[gottago]

3 - the content line-up available on the TV channels will, in due course, be expanded to include Viaplay's broader series and film offering.

This does make them more than a streamer, and it sounds as if their full set of content will be available on their linear channels.

This is what I can't get my head around, unless they've managed to somehow secure some sort of significant English language movie and drama library rights package this service is surely going to be nothing more than a bizarre mix of less popular sport and Nordic drama series? The crossover between the two audiences must be tiny!

And if they're planning on showing any of that drama on linear would that not require a license change from 'sport' to 'general entertainment' and a change in EPG position? Not quite sure how Ofcom's licensing rules work on stuff like this and if it's actually that limiting.