17-07-2022, 02:22 PM
(17-07-2022, 11:43 AM)Brekkie Wrote: I just think as has happened in the past when OFCOM have proposed putting the PSBs on an even footing with other channels that the PSBs will reject it. The market in this case is doing the job OFCOM is supposed to do - the PSBs know teleshopping in daytime would do more reputational damage than good and they know that having less ads means they can charge a premium. The possibility of 50% more ads in primetime doesn't see advertising budgets suddenly go up by 50%. It just means more work to sell the ads, more disruption for the customer and very little financial reward.
Struggling to find the document I read just a couple of months back now which had some interesting stats on the proposals but basically the conclusion of the PSBs themselves was they'd get very minimal benefit from it but it would be hugely detrimental to other digital channels.
Indeed. And of course being permitted by Ofcom to increase air-time for commercials does not mean the broadcasters have to follow it.