"TV ad breaks could get longer as rules are reviewed"

[Kunst]

Anyway, it seems Sky channels these days have 1 minutes or more of adverts than 12 minutes per hour (around 10-11 mins), especially on their documentary channels.

So I guess they can better show their promos, as especially documentaries, can be longer than usual.

And anyway, their internal ad breaks are less long than the ones on the digital channels (3.30 mins or so against 5 mins)