02-07-2022, 09:20 AM
Nothing has been said officially as far as I can see, but aren't the reports linked to the licences of ITV and Five? Thus it could just be the additional restrictions on them (and C4).
The current position is that any peak-time ITV two hour long drama lasts for an underlying ninety minutes, so there are already total breaks of 25%, albeit at least a minute per break being trailers rather than adverts.
The current position is that any peak-time ITV two hour long drama lasts for an underlying ninety minutes, so there are already total breaks of 25%, albeit at least a minute per break being trailers rather than adverts.