01-07-2022, 11:55 PM
I'm of the opinion we should remove limits and amount of breaks and just keep protection for children's, religious and Royal etc.
If streaming is the future, then it's a moot point as to what we do with linear.
If you're watching "live" you can flick over to something else for a few minutes and for those using PVR's, they're fast forwarding the ads - with streaming however you're forced to watch them, you've no way out. (Some Sky and Virgin stuff in their own ecosystem notwithstanding.) That's the basket in which the eggs need to go as they're unavoidable objects, if you get me.
If streaming is the future, then it's a moot point as to what we do with linear.
If you're watching "live" you can flick over to something else for a few minutes and for those using PVR's, they're fast forwarding the ads - with streaming however you're forced to watch them, you've no way out. (Some Sky and Virgin stuff in their own ecosystem notwithstanding.) That's the basket in which the eggs need to go as they're unavoidable objects, if you get me.