UKTV channel names

[Brekkie]

It's a bit trickier with the on demand world though.... UKTV Play awareness isn't at a level where they like it. Splitting up the channels by having quirky names worked well 10/15 years ago but sort of backfires when you're competing with BBC iPlayer, ITV Hub/X, All4, My5 (clue the parent company and channels share the same name.)

The names seemed stupid at the time but there is no doubt they worked.   Indeed arguably a similar rebrand for UKTV Play itself would actually be the solution.   It would probably be more recogniseable as "Dave and Friends" for example.

(BTW Alibi is joining Now TV at the end of the month, replacing National Geographic).