UKTV channel names

[JetixFann450]

The simple answer is no. UKTV have achieved far greater success by giving each channel a clear identity of their own. Why change it back?

Okay then, how were they doing with the prefixed names?

Probably much worser than they were without. For example, the main reason they basically started to ditch the prefix is likely because UKTVG2 really doesn't roll off the tongue, plus it's more clunky as a name. It's good identity wise but terrible for marketing and in conversation, so it's easier to talk about brands like Dave, GOLD and/or W because it doesn't feel like there's a corporate name attached to them.