11-06-2022, 11:21 PM
I can't help but think about how Challenge is increasingly appearing to be the odd one out in Sky's channel portfolio, Sky is more and more focused towards producing their original content/programming through their premium channel brands and Pick is a free-to-air window for that programming once it's aged, but I just don't see how Challenge fits in with any business strategy of Sky's?
I really think Challenge could be given a much better purpose if it was acquired by UKTV, the brand identity of the channel fits in very well with UKTV's portfolio of channels, and it could be an excellent vehicle for them to branch out into game shows too, which would be an excellent genre addition to their UKTV Originals commissioning. I know the current channels are "Imagined by UKTV" but the history of Challenge and then UK Gold being under the same Flextech ownership historically would surely fit with that?
I just think it would provide UKTV with a good opportunity of an already established channel with great potential, while taking it off Sky's hand who seem to have done nothing with it at all other than use it for archived shows from other broadcasters.
I really think Challenge could be given a much better purpose if it was acquired by UKTV, the brand identity of the channel fits in very well with UKTV's portfolio of channels, and it could be an excellent vehicle for them to branch out into game shows too, which would be an excellent genre addition to their UKTV Originals commissioning. I know the current channels are "Imagined by UKTV" but the history of Challenge and then UK Gold being under the same Flextech ownership historically would surely fit with that?
I just think it would provide UKTV with a good opportunity of an already established channel with great potential, while taking it off Sky's hand who seem to have done nothing with it at all other than use it for archived shows from other broadcasters.