BBC (Miscellaneous): 2021 Rebrand

[JetixFann450]

https://www.dandad.org/awards/profession...d-refresh/
The BBC Brand Refresh has been nominated for a D&D Award. I think seeing this is really interesting, almost like a case study.

Interesting they appear to have used a 2016 concept image from Red Bee regarding BBC Three. I suppose because BBC Three didn't actually have many idents at that time to really represent the brand!

I really like what the BBC have done to refresh the website, they've aligned all the names of their services to the left, alongside the BBC logo.


It's clean, slick, and I think having the BBC logo a little bigger makes people's eyes immediately think it's the BBC, bolder and much more prominent.

However, it seems they still haven't updated Bitesize, leaving this quite garishly spaced out logo. I suppose it would have to result in a complete overhaul of the website but even then, it's going to be an eyesore for months to come until the BBC update it come the summer break.