20-05-2022, 02:22 PM
Guessing the Finalissma has been thrown in with this deal then rather than sold separately. Is a shame for broadcasters it is now pretty much all or nothing when it comes to international football and the days of picking up a selection of fixtures are gone.
I always assume in these situations, rightly or wrongly, too that Sky pretty much opt out of the bidding rather than lose out, and it's clear that losing these fixtures won't have too much impact on subscriber levels as long as they hold on to the Premier League - even if the cost of doing so now clearly impacts their ability to blow the competition out of the water when it comes to other rights. It will leave a hole in their schedules in those international weeks though, but perhaps good news for lower league football and I guess increasingly womens football is more than just schedule filler too.
I wonder if the FTA component will be through a third party, most likely the BBC, or via Freesports.
I always assume in these situations, rightly or wrongly, too that Sky pretty much opt out of the bidding rather than lose out, and it's clear that losing these fixtures won't have too much impact on subscriber levels as long as they hold on to the Premier League - even if the cost of doing so now clearly impacts their ability to blow the competition out of the water when it comes to other rights. It will leave a hole in their schedules in those international weeks though, but perhaps good news for lower league football and I guess increasingly womens football is more than just schedule filler too.
I wonder if the FTA component will be through a third party, most likely the BBC, or via Freesports.
@Brekkietweets