12-05-2022, 05:56 PM
A while back I read an American piece which suggested that a new global brand might be useful if they wanted to have some of the same sports rights across several territories and for example utilise the UK Champions League production in the US and the US NBA production in the UK. A bit like what NBC and Sky do with the Premier League but even more closely tied. It was all entirely speculative and with no insider knowledge, though.
I think the truth probably is that nobody knows yet, I would guess that all efforts so far have been on getting the deal done and it's only over the next year that the branding will be decided upon, hence it's buisness as usual for the time being.
I think the truth probably is that nobody knows yet, I would guess that all efforts so far have been on getting the deal done and it's only over the next year that the branding will be decided upon, hence it's buisness as usual for the time being.