03-05-2022, 07:28 PM
(03-05-2022, 09:40 AM)CameronYoung Wrote: I've noticed on ITV programmes there seems to be a bit of inconsistency as to the weight of the font on both the credits and endcap, including, on some, a very chunky copyright message (displayed on the last screen of credits) in grey (!!) (not white) on some programmes (can't remember which it was but it was fairly recent).
For what it's worth, ITV seem to have very strict brand guidelines (I'm sure I read them a while ago but I think you need to log-in to see them now) and it seems to have worked, as I've not seen a mock logo on an endcap (or if I have, it was very good), so that inconsistency is fairly trivial compared to some things we've seen on the BBC.
Slightly off-topic I know but might as well ask while we're here, do networked programmes broadcast on STV have "for STV" on the endcap, or is it still "for ITV"?
The drifting of "styles" at the BBC usually occurs when a channel moves away from the corporate style of the last major rebrand to a new package of their own so there's no consistency to refer back to. As a result you get some horrible inconsistencies at times, which only ever gets patched up when the next major corporate rebrand occurs. And then sometimes I think whoever knocks those things up either don't have time to use the right template, finds the wrong one or just cobbles something together to get it done.
Re: ITV, the 2013 style is here and I don't think its a million miles away from the later/current style:
https://up.metropol247.co.uk/declanmclea...0-v1_2.pdf
Re: STV - unless STV made it/commissioned something it will usually be "A Kermit and Miss Piggy production for ITV", though there may be variations on this.