BT Sport

[natashajacobs]

Seems ridiculous to throw away the brand heritage that comes with BT for a 5 minute old mobile brand.  Makes you wonder though if they want to sell off the general customer aspect of their business too.

Hardly 5 minutes old, it’s been around quite some time now and has pretty good brand awareness. Feels much fresher than BT in my opinion especially with its quirkier ads. But BT must still be better known? Quite the turnaround from this: https://www.marketingweek.com/bt-says-it...hort-term/