BBC (Miscellaneous): 2021 Rebrand

[AlfieMulcahy]

As posted previously, new logos for Cymru Wales, NI and Scotland

The loss of the current BBC Scotland logo, and especially the relatively short-lived current Radio Scotland logo, for this very bland one seems like a real backwards step. A distinctive look for the nations to give their services a sense of identity seems important.

The three diagonal lines first appeared in the late 80s and disappeared for some time after the 1997 rebrand before re-emerging. Maybe they’ll return again one day!

I think that this is the most major loss from the rebrand. The BBC Radio Scotland icon could so easily have worked with the new branding system, as it is in itself three blocks. But I suppose if they were to use an icon for Scotland, they'd have to find a way of doing one for Wales and NI too.