BBC (Miscellaneous): 2021 Rebrand

[thomalex]

As posted previously, new logos for Cymru Wales, NI and Scotland

The loss of the current BBC Scotland logo, and especially the relatively short-lived current Radio Scotland logo, for this very bland one seems like a real backwards step. A distinctive look for the nations to give their services a sense of identity seems important.

The three diagonal lines first appeared in the late 80s and disappeared for some time after the 1997 rebrand before re-emerging. Maybe they’ll return again one day!

The ironic thing is the 3 lines Scotland logo fit the current icons pretty much perfectly.

As with all rebrands a few years down the line as things loosen up you’ll likely begin to see more distinctive identities appear again. Whether the BBC will have actually rolled out the rebrand by then however remains to be seen.