28-03-2022, 10:48 PM
kevin86 post_id=75389 time= user_id=2518 Wrote:Spencer post_id=75351 time= user_id=891 Wrote:I’m still struggling to work out the logic of the new branding rollout, and finding it very bizarre.
The iPlayer icon has been slowly introduced, with the interim text-based logo finding its way onto the app icons first, followed later by the pink blocks after they’d been slowly introduced in promotions.
But then News goes straight in for the red blocks before they’ve appeared anywhere else… although there’s the text-based logo on the splash screen.
For a supposedly carefully planned, phased rollout, they’re doing a good job of making it all seem very random and haphazard.
Given the current budget constraints, I would say they want to roll it out slowly to see how it goes and make the necessary changes as they go rather than having a huge patch-up job that would go with a single rollout across all platforms (radio, tv, news, online).
I’m not questioning the gradual nature of the rollout, rather the haphazard, apparently random way the rollout is being done.
And if cost is the driving force, rebranding services twice, which is essentially what they’re doing with the text-based logos followed by the block icons, makes no sense, as they’re making extra work for themselves.