31-01-2022, 11:44 AM
I think the most likely situation is the simulcasts becoming less noticeable. We've already seen this to an extent on Context, Outside Source and Newsday where the BBC World News name is rarely mentioned and "you're watching BBC News" is far more common.
It is still definitely beneficial to keep the two channels separate for the moment, but bringing the two channels closer together wouldn't be a bad thing either, and would make the simulcasts seem far more consistent.
It is still definitely beneficial to keep the two channels separate for the moment, but bringing the two channels closer together wouldn't be a bad thing either, and would make the simulcasts seem far more consistent.