01-11-2021, 01:06 PM
Is it partly an age thing? I grew up in the age of three, then four, analogue channels, when the idea of a channel permanently displaying its logo just didn't exist. I think I first became aware of the concept in 1992 when Radio Times printed a letter from somebody complaining that S4C had taken to showing a 'small but irritating logo' in the corner of the screen all the time - except, of course, during the adverts. This sounded to me like a very unwelcome development, and hoped it wouldn't spread to other channels - which of course, with the explosion in the number of channels available, it eventually would, though thankfully BBC1 and BBC2 still remain DOG-free.
The problem with BBC Four's new DOG is that what was just about the smallest and unintrusive DOG possible has been replaced by a much brighter logo that shouts the word 'FOUR' at you in unnecessarily large letters - it's gone from being one of the least distracting DOGs to one of the most.
The problem with BBC Four's new DOG is that what was just about the smallest and unintrusive DOG possible has been replaced by a much brighter logo that shouts the word 'FOUR' at you in unnecessarily large letters - it's gone from being one of the least distracting DOGs to one of the most.