30-10-2021, 08:43 PM
Can't see them selling the broadcaster but keeping the production side. Though, STV's brand could end up surviving anyway, as ITV nowadays has independently branded labels (Potato, Multistory Media, Lifted) rather than just ITV Studios, and so keeping the STV name for their existing programmes for other channels would make sense (like how Granada was still used for a while after ITV Productions was created).