17-09-2021, 12:54 PM
BBCMeridian post_id=40342 time= user_id=2083 Wrote:Er, No, it doesn't make any sense, from what I see and hear it sounds like they're trying to make people watch on IPlayer instead on TV and in order for linear tv to continue and for BBC Three to be a success on TV, they shouldn't be promoting IPlayer on Programme trailers, to be honest IPlayer is meant to be a catch up service, what the BBC are doing which is promoting programmes into IPlayer and putting it there first before it gets shown on TV in my opinion is totally wrong.
iPlayer has gone far beyond a 'catch up' service, and is now a core BBC service. If they never evolved it then it wouldn't be here today (or at least as popular as it is today) probably.
Like it or not, a lot of people now use it to watch live (or restart live), binge on box sets and also view bonus 'red button' type streams - especially during sporting events. It's much, much more than the catch up service it was conceived as.
Am I going to sit down and watch a show at 9pm on a particular channel nowadays? Probably not. If I've forgotten to record it then iPlayer or similar is where I go. Similarly, if I do catch something live, then I can often go to iPlayer to watch the rest of the series nowadays too (The Cleaner being a recent case in point). Many people are the same.
Advertising iPlayer on trailers is absolutely valid and isn't going anywhere. I'd even place bets to say that iPlayer and other OTT services will be the core way of watching TV within the next 20-odd years.