05-07-2021, 04:03 PM
all new Phil post_id=25912 time= user_id=865 Wrote:In all honesty if this new logo had been introduced in 1997, and the 1997 one was being brought in to replace it now, the same people would be saying exactly the same things. They’re both just letters in boxes. The 1997 logo wasn’t some sort of timeless masterpiece, we’re all just used to it.
This just isn't true, though. The two logos are aesthetically different and will appeal to different people's aesthetic sensibilities. No doubt there are some who oppose out of a knee-jerk small-c conservatism and will eventually oppose the next change, but there are others who really don't like the design of the new logo. I, for one, profoundly disagree with your statement that the existing logo isn't a masterpiece. For me it it is one of the greatest logos out there, it is a thing of beauty that manages to combine a richness and simplicity. I shall mourn its passing. I'm sure there are others who deeply love the cheapness, shoddiness and '1* Gallery mock' vibe that the new logo evokes.
Also 'they're both just letters in boxes' is not just an incredibly reductive thing to say, it also suggests you don't really understand what this place is. Everything on this TV presentation forum could be reduced to a 'they're just the bits inbetween the programmes' attitude if you really wanted. After all, who needs to discuss idents, logos or astons when, on a universal perspective, it's all meaningless.