Junk food ads to be banned before watershed

[AaronLancs]

I do wonder if the commercial broadcasters might be able to use this to get more concessions from Ofcom especially around things like ad funded programming and product placement?

I do agree on the product placement thing. Since it was introduced over here, I think it is about time that all of our fictional characters can / should be able to start to mention bits of "real world" stuff in the dialogue a bit like when watching certain shows I that have from the States dated around 2012/3 when the dialogue mentions "Uploading it to my SkyDrive" that sort of levels.