What is the BEST ident you've ever seen?

[reworP wehttaM]

Controversially, the previous package (also rolled out to Central, replacing the famous cake) was very clever, particularly the special idents for Corrie & Emmerdale amongst others. Like the way the 1999 package is tainted by replacing Central and Westcountry as brands, I think this package is unfairly tainted because it replaced the cake - but I'd also argue the cake was quite dated by the late 90's, and I think you'd struggle to adapt to the modern era unless you did a Channel 4 and monochromised it.

I second this. It's a crying shame Carlton put itself in such bad reputation, these idents ARE pretty much ahead of their time.

(well, except the 1995 ones)