CBBC & CBeebies

[EeveeSparkles]

I hope they'll do a new package for CBBC, I think they're due a new look as well.

[DeMarkay]

I hope they'll do a new package for CBBC, I think they're due a new look as well.

No they aren’t.

The green logo lasted from 2007-2016.

The current one has been in use since 2016, it’s got another three or four years left.

[Josh]

In fairness the previous logos prior to the green logo lasted 2-3 years so it wouldn't be a surprise.

[JAS84]

And heck, Cbeebies has NEVER changed it's logo. That's been in use for 19 years!

[Fanoftv]

It depends how thorough this branding is to channels and sub-brands. Remember in 1997 Children’s BBC had a beautiful bespoke logo with many variations, until the October ‘97 rebrand when it all became black and yellow with text logo at the bottom.

Also consider that it’s one brand that has a constant refresh of viewers each year as more get a little older and start watching content whilst others stop watching and seek programming from elsewhere. There will be quite a few viewers now who were mainly watching CBeebies when the current CBBC identity was unveiled.

[BBCMeridian]

It depends how thorough this branding is to channels and sub-brands. Remember in 1997 Children’s BBC had a beautiful bespoke logo with many variations, until the October ‘97 rebrand when it all became black and yellow with text logo at the bottom.

Also consider that it’s one brand that has a constant refresh of viewers each year as more get a little older and start watching content whilst others stop watching and seek programming from elsewhere. There will be quite a few viewers now who were mainly watching CBeebies when the current CBBC identity was unveiled.

Well for me, I liked the yellow and black era and I actually liked the fact that the CBBC logo back in 1997 was corporate. As for the names CBeebies and CBBC, the two channels that launched in 2002, I don't understand why the BBC launched two separate channels for children when they could've just had one main children's channel as CBBC because it stands for Children's BBC because there's younger children watching CBeebies and older children watching CBBC, I mean both audiences are children and that's something I've been trying to ask since those channels were launched back in 2002.

[chris]

It depends how thorough this branding is to channels and sub-brands. Remember in 1997 Children’s BBC had a beautiful bespoke logo with many variations, until the October ‘97 rebrand when it all became black and yellow with text logo at the bottom.

Also consider that it’s one brand that has a constant refresh of viewers each year as more get a little older and start watching content whilst others stop watching and seek programming from elsewhere. There will be quite a few viewers now who were mainly watching CBeebies when the current CBBC identity was unveiled.

Well for me, I liked the yellow and black era and I actually liked the fact that the CBBC logo back in 1997 was corporate. As for the names CBeebies and CBBC, the two channels that launched in 2002, I don't understand why the BBC launched two separate channels for children when they could've just had one main children's channel as CBBC because it stands for Children's BBC because there's younger children watching CBeebies and older children watching CBBC, I mean both audiences are children and that's something I've been trying to ask since those channels were launched back in 2002.

Surely CBeeBies is the BBC’s greatest success in digital television?

[bbctvtechop]

It depends how thorough this branding is to channels and sub-brands. Remember in 1997 Children’s BBC had a beautiful bespoke logo with many variations, until the October ‘97 rebrand when it all became black and yellow with text logo at the bottom.

Also consider that it’s one brand that has a constant refresh of viewers each year as more get a little older and start watching content whilst others stop watching and seek programming from elsewhere. There will be quite a few viewers now who were mainly watching CBeebies when the current CBBC identity was unveiled.

Well for me, I liked the yellow and black era and I actually liked the fact that the CBBC logo back in 1997 was corporate. As for the names CBeebies and CBBC, the two channels that launched in 2002, I don't understand why the BBC launched two separate channels for children when they could've just had one main children's channel as CBBC because it stands for Children's BBC because there's younger children watching CBeebies and older children watching CBBC, I mean both audiences are children and that's something I've been trying to ask since those channels were launched back in 2002.

For the same reason there's not just one "channel for non children"! 9 year olds don't want to watch Teletubbies and In The Night Garden; 2 year olds don't want to watch Blue Peter or Horrible Histories.

[Brekkie]

From the brief snippets we've seen of the new look for me both CBBC and BBC3 already have elements which strongly link to it with the way the logos animate.

[AlfieMulcahy]

I don't understand why the BBC launched two separate channels for children when they could've just had one main children's channel

Because children develop quickly and the audiences of Cbeebies and CBBC have completely different needs from a television station.

[BBCMeridian]

I don't understand why the BBC launched two separate channels for children when they could've just had one main children's channel

Because children develop quickly and the audiences of Cbeebies and CBBC have completely different needs from a television station.

I'm sorry but I cannot accept that, it's like saying older people don't want to watch Would I lie to You and younger people don't want to watch Antiques Roadshow. Surely the BBC could manage with just one children's channel merged as just CBBC.

And anyway both older and younger children was used to CBBC as it was before 2002 because before 2002 it was merged and CBeebies didn't exist back then.

[orange]

I don't understand why the BBC launched two separate channels for children when they could've just had one main children's channel

Because children develop quickly and the audiences of Cbeebies and CBBC have completely different needs from a television station.

I'm sorry but I cannot accept that, it's like saying older people don't want to watch Would I lie to You and younger people don't want to watch Antiques Roadshow. Surely the BBC could manage with just one children's channel merged as just CBBC.

And anyway both older and younger children was used to CBBC as it was before 2002 because before 2002 it was merged and CBeebies didn't exist back then.

That’s not how age groups work. You couldn’t expect them to merge BBC 4 and BBC 3 - and that’s because of the different target audiences. Why would CBBC and CBeebies be any different? I don’t know if you’ve ever come across the concept of a human child before - but a toddler isn’t going to be interested in Tracy Beaker and a 12 year old isn’t going to be interested in the Teletubbies. Both channels provide completely different purposes.

[Joe]

And anyway both older and younger children was used to CBBC as it was before 2002 because before 2002 it was merged and CBeebies didn't exist back then.

Things started going wrong the moment the BBC decided to start a TV channel as well as its radio stations, in my book.

[bbctvtechop]

I don't understand why the BBC launched two separate channels for children when they could've just had one main children's channel

Because children develop quickly and the audiences of Cbeebies and CBBC have completely different needs from a television station.

I'm sorry but I cannot accept that, it's like saying older people don't want to watch Would I lie to You and younger people don't want to watch Antiques Roadshow. Surely the BBC could manage with just one children's channel merged as just CBBC.

And anyway both older and younger children was used to CBBC as it was before 2002 because before 2002 it was merged and CBeebies didn't exist back then.

Do you have children? When humans are into and past their teens they develop different tastes and so, yes, some will like WILTY and some will like Antiques Roadshow regardless of age.

For children though, at age (say) two, they want to be watching colourful cartoons and silly programmes. Adults would prefer them to have age-appropriate messaging contained within them such as saying please and thankyou, and/or educational elements such as learning colours or numbers. CBeebies is perfect for this with programmes like Yakadee, Bluey, Teletubbies, Justin's House, and Waffle The Wonder Dog.

Stick a 10 year old in front of these programmes though, and they will switch off very quickly. They already can tell red from yellow. They already know how to add and multiply numbers. They don't want the sillyness of The Clangers or In The Night Garden. What they want is action stuff like Tracey Beaker and The Worst Witch. Their parents want programmes that supplement and reinforce their school learning such as Horrible Histories and Deadly 60. And at that age they're mature enough to have a little bit of age-appropriate news mixed in, in the form of Newsround.

Before 2002 the BBC had just 2 FTA television channels, and the CBBC block was carried on BBC2, thus leaving one choice of television channel (BBC1) for the whole of the non-child national audience. Digital television, with its ability to add much more channel capacity, meant that the BBC could keep both BBC1 and BBC2 dedicated for the adult audience, while adding channels dedicated to kids.

How exactly would YOU manage a single kids TV channel, catering for both 2 year olds learning to talk, and 12 year olds wanting action superhero stories?

[Robert Williams]

Both of the children's channels are long established now, so it's hard to imagine it being done a different way now, but there is the argument that a single children's channel could have been segmented - so CBeebies-type programming during daytime hours when older children are at school, then CBBC-type programming in the late afternoon. I know CBBC daytime programmes are all repeats, but to this day, since Class TV finished, I still find it hard to see who these programmes are aimed at during term time.

As for idents, although the last CBBC logo lasted from 2007 to 2016, the idents changed in 2014. And although those 2007 idents lasted seven years, I think they had greater longevity, more variations and I think most would agree they were much more impressive than the current ones, which are now nearly five-and-a-half years old and have probably had their day, even if the logo still has some life left in it.

However, at the moment we don't know how standardised the new logo format across the BBC's channels will be, and whether it will allow for the continuation of CBBC's existing logo, or BBC Three's 'tricon', for that matter. CBeebies, by the nature of the channel, I think will always be an outlier, and it's difficult to envisage it without the yellow blobs that have been a feature of the channel since it began.