Unused Idents Celebration

[Blubatt]

I know Anglia and Meridian got to keep their full colour logos on the final versions, presumably because UNM demanded it. But I wonder why LWT did? Of course supposedly LWT's announcers hated the generic idents anyway which is why the videowall ident was introduced.

I think it's just that Anglia, Meridian and LWT were the only regions that had more than one colour in their logo to begin with, therefore the decision was taken to keep their logos full colour.

The announcers didn't object to the LWT hearts idents. It is said they objected to the first Videowall ident which replaced the hearts because it didn't have enough definition to cue them up to speak:

https://www.youtube.com/watch?v=rWJzkGvtUyc

It was then replaced with this:

https://www.youtube.com/watch?v=A38JNKm1sx8

As far as I'm aware the reason LWT dropped the hearts is because they were too pedestrian when compared to Carlton's idents which were airing during London weekdays. LWT was always meant to take things up a notch to announce the weekend had landed, but the ITV hearts were many notches below Carlton's star idents and it showed on screen.

I've heard that a lot, and it makes sense. As it goes, I've seen some prototypes of the ITV generic look from 1998, and the LWT logo in it was yellow, and it looked awful.

[Lyric W.]

How's about the soon-to-be-released new BBC One package?

The version of it before the recall?

Can that count as unused idents?

[Inspector Sands]

As far as I'm aware the reason LWT dropped the hearts is because they were too pedestrian when compared to Carlton's idents which were airing during London weekdays. LWT was always meant to take things up a notch to announce the weekend had landed, but the ITV hearts were many notches below Carlton's star idents and it showed on screen.

Yes, LWT was always brash and showbizzy and to suddenly have the twee heart idents was a bit of a change.

Talking of LWT announcers objecting to idents, if you've heard Robs interview with Trish Bertram you'll know how she ended up bringing an old one back because they all hated its replacement

[Lyric W.]

I hope this counts :lol:

A collection of concepts & unused work from James Mobbs

[Blubatt]

[quote="Lyric W." post_id=74868 time= user_id=921]
I hope this counts :lol:

A collection of concepts & unused work from James Mobbs

[Blubatt]

How's about the soon-to-be-released new BBC One package?

The version of it before the recall?

Can that count as unused idents?

I suppose we need to define what constitutes an unused ident really. Was it made to be on Television, but for one reason or another, it was completely scrapped? Is it a radically different alternative to an existing ident package? Was it internally tested, with a CA reading generic continuity to test it? Those are what I'd class as unused idents. For now, I am going to say that the new BBC One Package is going to be a no. Thistle's comments seem to indicate that these were the ones that were due to launch in October, in spite of a lack of more regional idents.