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+--- Thread: New BBC Logo (/showthread.php?tid=462)
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New BBC Logo - Blubatt - 22-09-2021
DeMarkay post_id=41353 time= user_id=1013 Wrote:Spencer post_id=41284 time= user_id=891 Wrote:Just seen this Tweet from James Mobbs which makes it sound like there's been an official announcement, but I can't find anything. Anyone else seen anything?
https://twitter.com/jamesmobbs/status/1440628844436725771?s=20
Yes. It was unveiled in our wider BBC briefing this morning.
The visual identities look amazing. [i]Especially[/i] BBC One and BBC Four.
Just as I said. The channel is changing tact, so it makes sense to have a new BBC Four. Even then, the idents would have changed if the BBC logo was being replaced. You know, re-reading parts of this, I actually went back to the BBC GEL Video that announced the arrival of the Reith Font from 2018 (3 years this year? Time does fly). I had to take a screenshot from the video, because I saw this:
![[Image: too%20many%20fonts.png]](https://up.metropol247.co.uk/Blewatter/too%20many%20fonts.png)
If that image doesn't sum up why this logo is necessary, I don't know what will. Just so many different logos from different eras. BBC Worldwide in the 1997 style. BBC One with its 2006 logo, BBC Two with its 2007 logo, BBC Three with its 2017 logo, BBC Four with its 2002 logo. News, Sport, Weather, Music all in the 1997 style. Just a mess in my opinion.
New BBC Logo - Roger Darthwell - 22-09-2021
DTV post_id=41420 time= user_id=1056 Wrote:I am in the exact same league as you [mention]DTV[/mention] the thing that for me completely ruins this rebrand....is the new logo, I am convinced that using the current logo that animation (and this rebrand as a whole) would be a trillion times betterFlux post_id=41394 time= user_id=766 Wrote:Having said that, all the animation I've seen could just as easily have been adapted and used on the old logo, so what I'm enjoying - and what's making it exciting - isn't necessarily the logo itself but the execution of the presentation around it. The logo itself isn't actually improving anything
I think this is generally my stance - all the surrounding presentation I've seen is very nice, but I'm yet to see anything that couldn't be done with (and, in my view, look significantly better with) the current logo. It's a shame really because, in the absence of that logo, I would probably be very excited for this rebrand rather than mentally preparing myself for having to see that on a daily basis.
New BBC Logo - BBCMeridian - 22-09-2021
Blubatt post_id=41421 time= user_id=1559 Wrote:Don't worry, you're not the only one that thinks that the 1997 style doesn't work anymore because it hadn't since the end of 2001, a new logo is necessary.DeMarkay post_id=41353 time= user_id=1013 Wrote:Spencer post_id=41284 time= user_id=891 Wrote:Just seen this Tweet from James Mobbs which makes it sound like there's been an official announcement, but I can't find anything. Anyone else seen anything?
https://twitter.com/jamesmobbs/status/1440628844436725771?s=20
Yes. It was unveiled in our wider BBC briefing this morning.
The visual identities look amazing. [i]Especially[/i] BBC One and BBC Four.
Just as I said. The channel is changing tact, so it makes sense to have a new BBC Four. Even then, the idents would have changed if the BBC logo was being replaced. You know, re-reading parts of this, I actually went back to the BBC GEL Video that announced the arrival of the Reith Font from 2018 (3 years this year? Time does fly). I had to take a screenshot from the video, because I saw this:
If that image doesn't sum up why this logo is necessary, I don't know what will. Just so many different logos from different eras. BBC Worldwide in the 1997 style. BBC One with its 2006 logo, BBC Two with its 2007 logo, BBC Three with its 2017 logo, BBC Four with its 2002 logo. News, Sport, Weather, Music all in the 1997 style. Just a mess in my opinion.
New BBC Logo - Roger Darthwell - 22-09-2021
Blubatt post_id=41421 time= user_id=1559 Wrote:[mention]Blubatt[/mention] With all due respect, I think that even with the new logo the BBC will end up with different logos from different eras, just like it happened back then it will happen again, believe me. And I am starting to think that just like in 2001-2002 execs at the BBC are going to say that the new logos have ''no personality'' I really think that there is a possibility that history might repeat itselfDeMarkay post_id=41353 time= user_id=1013 Wrote:Spencer post_id=41284 time= user_id=891 Wrote:Just seen this Tweet from James Mobbs which makes it sound like there's been an official announcement, but I can't find anything. Anyone else seen anything?
https://twitter.com/jamesmobbs/status/1440628844436725771?s=20
Yes. It was unveiled in our wider BBC briefing this morning.
The visual identities look amazing. [i]Especially[/i] BBC One and BBC Four.
Just as I said. The channel is changing tact, so it makes sense to have a new BBC Four. Even then, the idents would have changed if the BBC logo was being replaced. You know, re-reading parts of this, I actually went back to the BBC GEL Video that announced the arrival of the Reith Font from 2018 (3 years this year? Time does fly). I had to take a screenshot from the video, because I saw this:
If that image doesn't sum up why this logo is necessary, I don't know what will. Just so many different logos from different eras. BBC Worldwide in the 1997 style. BBC One with its 2006 logo, BBC Two with its 2007 logo, BBC Three with its 2017 logo, BBC Four with its 2002 logo. News, Sport, Weather, Music all in the 1997 style. Just a mess in my opinion.
New BBC Logo - Inspector Sands - 22-09-2021
AxiosBrit67 post_id=41346 time= user_id=1688 Wrote:I assume that in Tim Davie presentation about the new logo, BBC Radio will have more unified look for its national, regional, and local stations and plenty radio stations will be renamedTim Davie didn't do a presentation about the new branding/logo, it was primarily a progress report and look ahead. As I said there was a video showing some of the new branding, it mainly concerned new media such as sounds iplayer, news and sport, but a few glimpses of BBC One, Two and Four. But it wasn't presented as a rebrand, there was no context or explanation
New BBC Logo - Blubatt - 22-09-2021
[/quote]
[mention]Blubatt[/mention] With all due respect, I think that even with the new logo the BBC will end up with different logos from different eras, just like it happened back then it will happen again, believe me. And I am starting to think that just like in 2001-2002 execs at the BBC are going to say that the new logos have ''no personality'' I really think that there is a possibility that history might repeat itself
[/quote]
No, I do agree with you. I think it will happen. But it does still need to happen.
[/quote] Don't worry, you're not the only one that thinks that the 1997 style doesn't work anymore because it hadn't since the end of 2001, a new logo is necessary.
[/quote]
And that's a shame. While I do like a graphical logo, I can see what MLN was trying to do in putting the personality into the idents. And I think that this is a great model for a television ident. I am a simple man with simple wants and simple tastes for a reason. An ident in my head, and feel free to disagree with me, should be a logo, something pretty or visually pleasing/creative, created anyway you want (live action, CGI, Claymation, Animation), with a suitable sonic logo too, usually something ambient enough to hear continuity over. MLN's idents from 1991, 1997, etc did that. BBC Two today is moving back to that, Channel 5 does it (with the logo, I might add).
New BBC Logo - brioalex - 22-09-2021
DeMarkay post_id=41414 time= user_id=1013 Wrote:brioalex post_id=41389 time= user_id=1062 Wrote:Spencer post_id=41284 time= user_id=891 Wrote:Just seen this Tweet from James Mobbs which makes it sound like there's been an official announcement, but I can't find anything. Anyone else seen anything?
https://twitter.com/jamesmobbs/status/1440628844436725771?s=20
Nice animation though. Reminiscent of the 1990s BBC video/family ident.
Love this little logo reveal sting! The motion and the morphing colour gradients are nice and very on trend currently whilst also being quite timeless too. Would've been great if there some sound that went along with it too.
Sonic identities are being made.
That’s what I like to hear! Can’t wait to see it all play out when it does eventually make it to our screens soon!
New BBC Logo - ConorM98 - 22-09-2021
DeMarkay post_id=41414 time= user_id=1013 Wrote:Now this sounds exciting! I wonder if BBC One will be getting its own sonic identity as they didn't have one since 2006 with the Circle idents.brioalex post_id=41389 time= user_id=1062 Wrote:Spencer post_id=41284 time= user_id=891 Wrote:Just seen this Tweet from James Mobbs which makes it sound like there's been an official announcement, but I can't find anything. Anyone else seen anything?
https://twitter.com/jamesmobbs/status/1440628844436725771?s=20
Nice animation though. Reminiscent of the 1990s BBC video/family ident.
Love this little logo reveal sting! The motion and the morphing colour gradients are nice and very on trend currently whilst also being quite timeless too. Would've been great if there some sound that went along with it too.
Sonic identities are being made.
New BBC Logo - MrBiggieSMLZ - 22-09-2021
Nice idea.
I wonder if they'll use that animated version for an animated BBC Studios logo...
New BBC Logo - Lyric W. - 22-09-2021
MrBiggieSMLZ post_id=41443 time= user_id=1110 Wrote:Nice idea.
I wonder if they'll use that animated version for an animated BBC Studios logo...
Everything is still very, very vague at this point - who knows what they will and won't do when the time comes
New BBC Logo - bbctvtechop - 22-09-2021
DeMarkay post_id=41353 time= user_id=1013 Wrote:Is it on Gateway?Spencer post_id=41284 time= user_id=891 Wrote:Just seen this Tweet from James Mobbs which makes it sound like there's been an official announcement, but I can't find anything. Anyone else seen anything?
https://twitter.com/jamesmobbs/status/1440628844436725771?s=20
Yes. It was unveiled in our wider BBC briefing this morning.
The visual identities look amazing. [i]Especially[/i] BBC One and BBC Four.
New BBC Logo - Jexedback - 22-09-2021
Everything is going to change. Over 12 months.
Every network.
Every product.
Consistency, seamless and modern.
Very impressed by what I’ve seen today.
New BBC Logo - DeMarkay - 22-09-2021
bbctvtechop post_id=41459 time= user_id=1746 Wrote:DeMarkay post_id=41353 time= user_id=1013 Wrote:Is it on Gateway?Spencer post_id=41284 time= user_id=891 Wrote:Just seen this Tweet from James Mobbs which makes it sound like there's been an official announcement, but I can't find anything. Anyone else seen anything?
https://twitter.com/jamesmobbs/status/1440628844436725771?s=20
Yes. It was unveiled in our wider BBC briefing this morning.
The visual identities look amazing. [i]Especially[/i] BBC One and BBC Four.
I did check, not there anymore.
New BBC Logo - DeMarkay - 22-09-2021
Jexedback post_id=41466 time= user_id=1018 Wrote:Everything is going to change. Over 12 months.
Every network.
Every product.
Consistency, seamless and modern.
Very impressed by what I’ve seen today.
I did catch a glimpse of a Radio 2 rebrand
New BBC Logo - Moz - 22-09-2021
Jexedback post_id=41466 time= user_id=1018 Wrote:Over 12 months.
OVER TWELVE MONTHS!!!!????
I thought this was going to be an overnight thing.