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BBC One: 2021 Rebrand - Printable Version

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BBC One: 2021 Rebrand - Internationalman - 25-03-2022

GraemeT post_id=74758 time= user_id=1404 Wrote:Only thing wrong with oneness is lack of music and it’s too slow. Someone did a mock on here of various oneness shots mashed together under a time and it was fab

Again, All BBC One idents prior to 1997 were silent. The slow critique is also not based off as much. No ident has an established speed. But it can feel slow. Like how I felt about the COW Globe. It only felt slow. But to others, it may be moderate speed.


BBC One: 2021 Rebrand - Internationalman - 25-03-2022

SteveRW post_id=74768 time= user_id=2173 Wrote:
Roger Darthwell post_id=74563 time= user_id=1160 Wrote:
Moz post_id=74551 time= user_id=746 Wrote:Do not doubt what Clean Feed say. I made that mistake! And now I can’t see their tweets.
Welcome to the club, I have also been banned by Clean Feed years ago, and to be honest I don't even remember why, oh well......

Me too. I didn't even do anything remotely wrong. Just asked the bloke running it where he got the info from. He didn't have to block me, he could have just said that he can't disclose that.

Clean Feed is weird. I always seem to have a negative/disappointed vibe when reading their reports. Not hating on them or anything, but, do they have an ident they actually really like?


BBC One: 2021 Rebrand - AxiosBrit67 - 25-03-2022

Internationalman post_id=74772 time= user_id=2360 Wrote:
GraemeT post_id=74758 time= user_id=1404 Wrote:Only thing wrong with oneness is lack of music and it’s too slow. Someone did a mock on here of various oneness shots mashed together under a time and it was fab

Again, All BBC One idents prior to 1997 were silent.

Not all (especially for post-1991 Christmas idents). The only music that appeared on BBC1 ident pre-97 was the national anthem (or its slower variant in case of royal funerals). Even BBC2 doesn't aired national anthem at the time despite their idents being silent until 1991.


BBC One: 2021 Rebrand - Internationalman - 25-03-2022

AxiosBrit67 post_id=74777 time= user_id=1688 Wrote:
Internationalman post_id=74772 time= user_id=2360 Wrote:
GraemeT post_id=74758 time= user_id=1404 Wrote:Only thing wrong with oneness is lack of music and it’s too slow. Someone did a mock on here of various oneness shots mashed together under a time and it was fab

Again, All BBC One idents prior to 1997 were silent.

Not all (especially for post-1991 Christmas idents). The only music that appeared on BBC1 ident pre-97 was the national anthem (or its slower variant in case of royal funerals). Even BBC2 doesn't aired national anthem at the time despite their idents being silent until 1991.
Yes. But I don’t usually include the anthem because it’s not part of the BBC brand, but was a thing they do to remind themselves and us which country they serve. As for the Christmas idents, sure, but I was generally speaking for normal broadcasts.


BBC One: 2021 Rebrand - GraemeT - 25-03-2022

Internationalman post_id=74772 time= user_id=2360 Wrote:
GraemeT post_id=74758 time= user_id=1404 Wrote:Only thing wrong with oneness is lack of music and it’s too slow. Someone did a mock on here of various oneness shots mashed together under a time and it was fab

Again, All BBC One idents prior to 1997 were silent. The slow critique is also not based off as much. No ident has an established speed. But it can feel slow. Like how I felt about the COW Globe. It only felt slow. But to others, it may be moderate speed.


Thanks for telling me I was wrong ?

In my opinion... oneness would have been fixed with some music of sorts and a snappier changing of shots.

Hope that’s better


BBC One: 2021 Rebrand - harshy - 25-03-2022

Lyric W. post_id=74757 time= user_id=921 Wrote:You just wrote a friggin' story right there, Internationalman

Especially this bit:

Quote:The balloon idents were the perfect send off to the Globe, as it brought it into the world, as if it was journeying to find its peace. And it did.

Maybe that’s how it was pitched to the bbc and they fell for it :lol:


BBC One: 2021 Rebrand - harshy - 25-03-2022

GraemeT post_id=74794 time= user_id=1404 Wrote:
Internationalman post_id=74772 time= user_id=2360 Wrote:
GraemeT post_id=74758 time= user_id=1404 Wrote:Only thing wrong with oneness is lack of music and it’s too slow. Someone did a mock on here of various oneness shots mashed together under a time and it was fab

Again, All BBC One idents prior to 1997 were silent. The slow critique is also not based off as much. No ident has an established speed. But it can feel slow. Like how I felt about the COW Globe. It only felt slow. But to others, it may be moderate speed.


Thanks for telling me I was wrong ?

In my opinion... oneness would have been fixed with some music of sorts and a snappier changing of shots.

Hope that’s better

All you needed was a camcorder and people looking gormlessly at camera and that was oneness with the logo slapped on top, whoever designed the iplayer startup screen should be designing bbc one’s new idents.


BBC One: 2021 Rebrand - Michael Power - 25-03-2022

For what's worth, Oneness did serve it’s purpose, even if it was just us coming as one to hate the Oneness idents ?


BBC One: 2021 Rebrand - Thistle - 25-03-2022

So... latest I'm hearing is that the nation/regional variations are still not ready, so the standard set will launch on the 1st of April with extra being added as time to goes. Also looks like the first new look ident will be before The One Show.


BBC One: 2021 Rebrand - Spencer - 25-03-2022

I think much of Oneness's poor reputation here comes from the initial launch idents – the Sea Swimmers and the Zumba Class, which were probably the worst of the bunch, looking a bit washed out and miserable.

I actually think some of the later ones such as Night Kayakers, Steel Pan Band and Sausage Dog walkers, are quite pleasant images, with a bit more colour and interest in them... and I don't really hate them.

That said, I don't love them either, and they could have been produced a lot more imaginatively – just a few alternative angles, some camera movement (not counting the wobble of the hand-held camera), and maybe some music could have lifted them into a half-decent package.


BBC One: 2021 Rebrand - ConorM98 - 25-03-2022

Thistle post_id=74801 time= user_id=882 Wrote:So... latest I'm hearing is that the nation/regional variations are still not ready, so the standard set will launch on the 1st of April with extra being added as time to goes. Also looks like the first new look ident will be before The One Show.
Now this is exciting. At least we're getting something fresh for Spring.
Excited to see the nation/regional versions when they're ready.


BBC One: 2021 Rebrand - AxiosBrit67 - 25-03-2022

Thistle post_id=74801 time= user_id=882 Wrote:So... latest I'm hearing is that the nation/regional variations are still not ready, so the standard set will launch on the 1st of April with extra being added as time to goes. Also looks like the first new look ident will be before The One Show.

Hopefully that English regional name below BBC One logo (like "Yorkshire", "Midlands", etc.) returns in new set of idents after being removed due to initial rebrand in October last year.


BBC One: 2021 Rebrand - Argyess - 25-03-2022

Thistle post_id=74801 time= user_id=882 Wrote:So... latest I'm hearing is that the nation/regional variations are still not ready, so the standard set will launch on the 1st of April with extra being added as time to goes. Also looks like the first new look ident will be before The One Show.

Thanks for the heads-up once again, Thistle. Much appreciated as always.

One thing that strikes me, though. If they are launching the new look starting with just the original set of new idents next Friday, why on earth could they not have done that back in October as originally planned?


BBC One: 2021 Rebrand - Robert Williams - 25-03-2022

Thistle post_id=74801 time= user_id=882 Wrote:So... latest I'm hearing is that the nation/regional variations are still not ready, so the standard set will launch on the 1st of April with extra being added as time to goes. Also looks like the first new look ident will be before The One Show.

Shades of 1985, then, when BBC1 introduced its new globe symbol at 7pm - in fact 1985 was the last time BBC1 launched its new identity on a normal working day, rather than a Saturday (1991/1997/2006) or a bank holiday (2002/2017), so I'm happy to hear it won't be launching until the evening!


BBC One: 2021 Rebrand - AxiosBrit67 - 25-03-2022

Yep. Usually, the channel, or the BBC as whole, changed their identity on the start of the day or at morning (in case of 1997 and 2021 corporate-wide rebrand as well as channel's rebranding). I don't know about other channels like ITV or Channel 4, but i suspect they also rebranded at morning as the "Big Day".

Having a rebranding in the evening sounds a big deal, given what curious people watching television will see new identity more than when it happens on the start of the day.