+- TV Live Forum (https://www.tvliveforum.com)
+-- Forum: TV Live Forum (https://www.tvliveforum.com/forumdisplay.php?fid=4)
+--- Forum: Presentation (https://www.tvliveforum.com/forumdisplay.php?fid=5)
+--- Thread: BBC One: 2021 Rebrand (/showthread.php?tid=719)
BBC One: 2021 Rebrand - JetixFann450 - 03-11-2021
SteveRW post_id=51918 time= user_id=2173 Wrote:Brekkie post_id=51913 time= user_id=976 Wrote:The Christmas ads are creeping in now - John Lewis is being released tomorrow I believe. Of course in recent years the BBC presentation has been more about an advert of their own with idents almost secondary to that. That's why I don't believe the BBC had to quietly and nervously step into a rebrand - they're happy to blow their own trumpet at Christmas.
I think it was mainly 2016, 2017 and 2018 that had John Lewis style ads that had idents centred around the ads. Of course 2015 was Sprout Boy, but 2016 and 2018 were both quite commercial looking with Oneness and the Wonderland themes. I hope we don't get a repeat of 2018's. They were dull.
I think the problem was that they marketed a TV channel. Not a department store. I think #XmasLife was definitely an improvement if anything, the idents themselves were still dull but at least it captured the essence of Christmas, being temporary and not permanent like the 2002 UK Gold idents.
BBC One: 2021 Rebrand - Argyess - 04-11-2021
The Christmas ident situation is a bit of a weird one this year.
If they HAVE already filmed it, it'll no doubt be in the new style. But if the new non-Christmas ones aren't ready to be launched on Jan 1st, we'll then have the unusual situation of the new style over Christmas, then back to the old style in January, only for the new style to be adopted later in 2022.......
My head hurts!
BBC One: 2021 Rebrand - Jonny - 04-11-2021
Argyess post_id=51950 time= user_id=1397 Wrote:The Christmas ident situation is a bit of a weird one this year.A little odd and unfortunate, but bear in mind the 2019 and 2020 Christmas idents weren't connected to the main set at all - they were their own thing.
If they HAVE already filmed it, it'll no doubt be in the new style. But if the new non-Christmas ones aren't ready to be launched on Jan 1st, we'll then have the unusual situation of the new style over Christmas, then back to the old style in January, only for the new style to be adopted later in 2022.......
My head hurts!
2017 and 2018 were only tangentially connected to the fuzzy theme of "Oneness" as well.
Further back in time to the 90s and earlier, the Christmas idents were rarely connected to the globe.
There's no reason Christmas idents in the new style couldn't exist in their own little festive bubble, even if that wasn't the original intention.
BBC One: 2021 Rebrand - frank - 04-11-2021
Great article around the accessibility of the rebrand.
https://uxdesign.cc/a-10-step-approach-to-inclusive-branding-using-the-bbc-as-an-example-a05835b7a73
BBC One: 2021 Rebrand - CameronYoung - 04-11-2021
Sorry if this has already been mentioned, but I've only just noticed - is it me or is the background gradient constantly changing?
https://youtu.be/2l73QzXMDig
BBC One: 2021 Rebrand - JAS84 - 04-11-2021
Jonny post_id=51951 time= user_id=1036 Wrote:Yeah, the 1991-1996 idents all used the 1 numeral instead, and the first couple of balloon era ident sets were circular, but not actually the globe (later ones did use the balloon though). Even in the 70s and 80s though, something else would be on the mirror instead of a globe, and later (in both the stripy and COW eras), the wordmark would be used. 1982 and 1984 used neither the globe nor the usual wordmark.Argyess post_id=51950 time= user_id=1397 Wrote:The Christmas ident situation is a bit of a weird one this year.A little odd and unfortunate, but bear in mind the 2019 and 2020 Christmas idents weren't connected to the main set at all - they were their own thing.
If they HAVE already filmed it, it'll no doubt be in the new style. But if the new non-Christmas ones aren't ready to be launched on Jan 1st, we'll then have the unusual situation of the new style over Christmas, then back to the old style in January, only for the new style to be adopted later in 2022.......
My head hurts!
2017 and 2018 were only tangentially connected to the fuzzy theme of "Oneness" as well.
Further back in time to the 90s and earlier, the Christmas idents were rarely connected to the globe.
There's no reason Christmas idents in the new style couldn't exist in their own little festive bubble, even if that wasn't the original intention.
BBC One: 2021 Rebrand - dbl - 04-11-2021
CameronYoung post_id=51963 time= user_id=1509 Wrote:Sorry if this has already been mentioned, but I've only just noticed - is it me or is the background gradient constantly changing?Yeah it's a subtle light movement - better than the previous which really did feel like a bad PowerPoint slide.
https://youtu.be/2l73QzXMDig
BBC One: 2021 Rebrand - CameronYoung - 04-11-2021
dbl post_id=51970 time= user_id=966 Wrote:Did that change with the rebrand or has it changed since?CameronYoung post_id=51963 time= user_id=1509 Wrote:Sorry if this has already been mentioned, but I've only just noticed - is it me or is the background gradient constantly changing?Yeah it's a subtle light movement - better than the previous which really did feel like a bad PowerPoint slide.
https://youtu.be/2l73QzXMDig
BBC One: 2021 Rebrand - dbl - 04-11-2021
I noticed it from day 1 of it.
BBC One: 2021 Rebrand - GraphicsMan - 04-11-2021
CameronYoung post_id=51971 time= user_id=1509 Wrote:dbl post_id=51970 time= user_id=966 Wrote:Did that change with the rebrand or has it changed since?CameronYoung post_id=51963 time= user_id=1509 Wrote:Sorry if this has already been mentioned, but I've only just noticed - is it me or is the background gradient constantly changing?Yeah it's a subtle light movement - better than the previous which really did feel like a bad PowerPoint slide.
https://youtu.be/2l73QzXMDig
It's been there since day one of the changes. There is subtle animation movement in all of the backgrounds. And the text layout is very slightly different depending on whether the programme title is 1, 2 or 3 lines in length.
BBC One: 2021 Rebrand - chris - 04-11-2021
frank post_id=51962 time= user_id=1291 Wrote:Great article around the accessibility of the rebrand.
https://uxdesign.cc/a-10-step-approach-to-inclusive-branding-using-the-bbc-as-an-example-a05835b7a73
Don’t want to be too rude but it really isn’t. It’s very poorly written and doesn’t give an awful lot of insight.
The colour blindness for example. Here’s why it’s important, here’s the BBC Two ident. No explanation as to how the two are linked.
“The BBC has an icon set that was designed by the UX team and Dalton Maag, as part of the work on the typeface, BBC Reith. These follow established conventions where possible and sit comfortably as part of the brand family.”
“ one thing that is really important is that understanding where you are on the estate of any brand or sub-brands, there is never the dependence on a single element in terms of navigation.”
What do these things even mean?
BBC One: 2021 Rebrand - frank - 05-11-2021
chris post_id=52051 time= user_id=1265 Wrote:frank post_id=51962 time= user_id=1291 Wrote:Great article around the accessibility of the rebrand.
https://uxdesign.cc/a-10-step-approach-to-inclusive-branding-using-the-bbc-as-an-example-a05835b7a73
Don’t want to be too rude but it really isn’t. It’s very poorly written and doesn’t give an awful lot of insight.
The colour blindness for example. Here’s why it’s important, here’s the BBC Two ident. No explanation as to how the two are linked.
“The BBC has an icon set that was designed by the UX team and Dalton Maag, as part of the work on the typeface, BBC Reith. These follow established conventions where possible and sit comfortably as part of the brand family.”
“ one thing that is really important is that understanding where you are on the estate of any brand or sub-brands, there is never the dependence on a single element in terms of navigation.”
What do these things even mean?
I think that was more to do with colour association. Tricky to gleam how effective it is from an accessibility point of view, but it's encouraging to see them take it seriously. Yes, it's a must, but good to see it embedded into the system rather than an add-on.
BBC One: 2021 Rebrand - RhysJR - 08-11-2021
https://www.instagram.com/p/CV_TSLDoVbC/?utm_source=ig_web_copy_link
BBC One: 2021 Rebrand - Jamesypoo - 08-11-2021
Good attention to detail too, even down to being inconsistent with the branding.
BBC One: 2021 Rebrand - StevieB - 08-11-2021
Trailer tonight just before MasterChef using the new Radio 1 logo. Think this is the first time I've seen it.